A Data-Driven Approach to Storytelling:
How Wattpad is Disrupting Publishing

Wattpad has over 65 million users that spend nearly 37 minutes per day, on average, reading stories. With that user engagement comes an abundance of data that helps us answer the question: what do readers want? By using data-driven decision making and engineering advances in machine learning, Wattpad is poised to disrupt the publishing industry. We’re rewriting the rules on how compelling stories are found and adapted.

Information: The language of this session will be English.